The 4-Hour Workweek by Tim Ferriss is, in its most basic form, the story and path of how Tim Ferriss transformed his life of working more than a full-time job and earning just $40,000 a year to working four hours a week for more than that in a month while he lives the life of his dreams. Timothy Ferriss calls this the lifestyle of the “New Rich (NR)”, which he describes luxury lifestyle design. Now for someone like me, had I just been approached with a term like that without understanding the concept behind it, I would have expected it to be for late-night infomercials. Thankfully, I was exposed to the book’s reputation by many highly influential people long before I bothered reading a single synopsis or review. Otherwise, I may have never even given the book a chance. The objective of Lifestyle design, as Ferriss teaches us, is to free up time and place. Tim teaches that the New Rich leverage time and mobility to achieve an immediate lifestyle now that most of the workforce can only dream of, including the very successful.